Transform Culinary Creativity Into Scalable Formulations 
We bring the rare combination of deep culinary knowledge, food science expertise, product strategy and decades of manufacturing experience to every project.

What's Our Secret Sauce?

Culinary Sensibility

Decades of culinary

Food Science

Technical expertise for scalable formulations


Syndicated data use to ensure product market fit


Hundreds of product launches

Capabilities That Set Us Apart

New Product Launch

Getting a new product into the marketplace can be an anxious affair, and many will tell you what you want to produce isn’t possible. Our team knows how to push past expectations and make excellent product that conforms to your vision without making concessions.

Line Extensions

Push beyond ordinary offerings and develop line extensions that compel additional purchase from your most dedicated consumers. Our expert formulators can build on your existing line and push boundaries to grow products to the number one spot.

New Category Expansion

Build on the success of your brand by extending into new categories. Use the Rodeo data insights and the culinary and manufacturing expertise of our teams to develop new category launches that are feasible, scalable, on brand, profitable and well designed.  


Reinvigorate underperforming products or optimize your hero SKU. Our expert formulators can tighten existing formulas for scalability, deliciousness, efficiency and cost. And translate early learnings into concrete adjustments that result in a better bottom line. 

Scale Up and Commercialization

Pushing your production volumes to the next level can feel like an uphill climb. In concert with our operations team, our R&D specialists can help adjust your product design and formulation to make your next leap in production as seamless and painless as possible. 

Our Team

We are experienced food industry professionals who have successfully built hundreds of millions of dollars in annual growth. And are uniquely positioned to help you, because we’ve been where you are. 

Robin Puskas
Ryan Graff 
Food Science
Ali Kokot
Strategy and Operations
Lianna Lee
Food Science
Tiffany Lee
Product Development
Jane Ko
Brand and Innovation Strategist
Kara Rubin
Strategic Advisor
Paul Vilker
Supply Chain and Operations

Let's Talk

Looking to build, scale or reformulate your food or beverage product? Fill out the form below and we’ll connect you with the best members of our team to help get started. 

Big News!

The Rodeo CPG Team and Studio in Brooklyn has been acquired by JPG, a leading food and beverage innovation and commercialization group, and we look forward to working in an uninterrupted manner, now under the JPG banner.

Clients will experience the same distinctive R&D support as before, now with the advantages of a larger organization that can bring in broader resources over time across areas like brand strategy, consumer insights, regulatory, procurement, contract manufacturing and operations.

More to come in 2023 about this exciting new combination!